The consultants at Change Guides help organizations worldwide strategically plan, prepare, organize, execute and monitor all phases of change. Change Guides helps get people and processes Ready, Willing, and Able to work in new ways.

As a Change Guides client you will be equipped with the training, understanding, tools, and techniques designed specifically to support your organizational change objective and drive team performance.

We are Change Authors, Trainers, Consultants and Partners. Our international consulting team and network of Certified Change Management Partners have trained thousands, coached clients through hundreds of change scenarios, and strategically created tools, books and templates to all but guarantee your success.

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Change Guides MethodologyThe Change Management Pocket Guide was written based on a simple model to help business managers frame where they are with respect to implementing organizational change.


The two steps of the Planning phase are assessing organizational needs and developing plans to help people change their behavior. Proper strategic planning enables leadership to identify potential workforce issues and tactical pitfalls.


The primary goals of the Do phase are to launch communications and transition the work. Effective communication and transition activities create a receptive environment for the change event and facilitate smooth execution.


The often overlooked step of a change project is the Sustain phase. During this phase your team must continually align structures and integrate new ways of working into business processes. If the organization fails to Sustain, the expected benefits will not be realized or will be short-lived. Ultimately, the inability to Sustain will adversely impact stakeholder buy-in and cooperation for future change events.


Culture is a set of shared values, beliefs and assumptions which drive and shape norms of behavior in a group of people. We know leaders create and drive culture and culture shapes the behavior of individuals over time and impacts business performance.

What kind of corporate cultures enhance long-term economic performance?

  • Strategically appropriate cultures
  • Cultures that help organizations anticipate and adapt to environmental change

At Change Guides, we use a combination of employee surveys, leadership interviews and focus groups to assess your current culture. We create your "Company Story" so that leaders can look in the mirror and understand strengths and opportunities that exist in the current culture. We also help identify changes needed in order for organizations to be more adaptable.

Related Culture Videos

Three Keys to the Ability to Change: Attitude, Understanding & Skills


View all of our videos on Culture and Organizational Change on our Youtube Channel:

More Videos


Here are just a few of the companies that have purchased our books, attended our training or hired us as consultants:

  • 84.51⁰
  • AARP
  • ADT
  • Advantage Performance Group
  • Aetna
  • Akron Children’s Hospital
  • American Electric Power
  • American Express
  • American Modern Insurance Group
  • Amway
  • Ann Taylor
  • Anthem
  • Aramark
  • AstraZeneca
  • Bayer Corporation
  • Bristol-Myers Squibb
  • Campbell Soup Company
  • Canadian National Railway
  • CDK Global
  • Chickasaw Nation
  • Cincinnati Chamber of Commerce
  • Cincom
  • Coca-Cola Global
  • Columbus Airports
  • Comcast
  • Convergys
  • Coopers Hawk Winery
  • Corning Inc.
  • CSX Transportation
  • Cummins
  • Delta Airlines
  • Department of Defense
  • Diebold
  • Direct Energy
  • dressbarn
  • dunnhumby
  • FedEx
  • First Bank
  • General Services Administration
  • Genpact
  • GOJO
  • Great American Insurance
  • Health Carousel
  • Hewlett-Packard Co
  • IKEA
  • Illinois Municipal Retirement Fund
  • John Deere
  • Johnson & Johnson
  • Justice
  • Kaiser Permanente
  • Kao Brands
  • Kendle International Inc.
  • Lane Bryant
  • Lawson Products Inc.
  • Lincoln Financial Group
  • Macy’s
  • Maurices 
  • Messer Construction
  • MillerCoors
  • Monsanto
  • Nestle
  • Northern Kentucky University
  • Partnership HealthPlan of California
  • Paycor
  • PCL Construction
  • Pepsi Cola Bottlers, Inc.
  • PetSmart
  • Pfizer
  • Pitney Bowes Software
  • Proctor and Gamble
  • Project Management Institute
  • Prudential
  • Sara Lee
  • Siemens
  • St. Elizabeth Healthcare
  • Standard Register
  • Sur-Seal
  • Symantec
  • Syniverse  
  • Syngenta Biotechnology Inc.
  • The Kroger Co.
  • The Mirage Hotel
  • Trihealth
  • Unipro Food Services
  • United Airlines
  • United States Navy
  • University of Chicago Medical Center
  • UPS
  • US Cellular
  • VA - Department of Veteran Affairs
  • Verizon Wireless
  • Veyance
  • Walmart
  • Wellcare Health Plans
  • Whirlpool
  • Bookstores:
    • American Society for Quality (ASQ)
    • Northwestern
    • Project Management Bookstore (PMI)
    • Texas A&M
    • University of Miami
    • University of Cincinnati
    • University of Maryland
    • Franklin University

Case Study

View Our Case Study - The Change Management Pocket
Guide Case Study #1 – Customer “One‐Stop Shop”

Related Videos

Culture Case Study: How Culture Impacts the Ability to Change 

Change Readiness Audit Tool